December 2, 2025 at the Manila Marriott Hotel, Pasay City

The Tatak Pinoy Strategy Launch showcases the nation’s commitment to Filipino excellence, innovation, and global competitiveness, with support from President Ferdinand R. Marcos Jr. and key leaders including Sen. Sonny Angara, DTI Secretary Cristina Roque, and officials from DepDev, DOF, DOLE, DOST, DICT, DA, and other government agencies, academe, and partner stakeholders.

The initiative aims to strengthen the “Made in the Philippines” brand, boost participation in global value chains, and highlight the importance of supporting Filipino enterprises. The Department of Agriculture fully supports this movement, recognizing the vital role of farmers, fisherfolk, processors, and agri-MSMEs in building a strong national brand.