Department of Agriculture High Value Crops Development Program (RA 7900) Copyright 2013 • Department of Agriculture - HVCDP  INDUSTRY Banana is the leading fruit grown in the Philippines and a consistent top dollar earner. The prospect of Philippine bananas in the domestic and foreign market is still promising. We have Cavendish and banana chips for export. For export, “Cavendish” type is grown for the fresh market and ‘Saba’/’Cardaba’ for chip-making and staple food. NATIONAL PRODUCTION In 2011, Philippines has an existing production area of 450,125 hectares that has produced a volume of 9,165,046 MT. 2011 volume of production is 0.70 percent higher than the previous year’s output of 9,101,341 MT. The production gains were attributed to additional bearing hills and expansion areas in Mindanao during the 1st and 3rd quarters of the year. Davao region (XI) attained the highest production with 3,854,835 MT followed by Northern Mindanao (X) with 1,725,775 MT and SOCCSKSARGEN (XII) with 1,094,956 MT. Saba banana has an existing production area of 186,317 hectares that has produced a volume of 2,616,842 MT in 2011. The volume of production in 2011 is 0.61 percent lower from the previous year’s output.  Highest production attained in Davao region that has produced 582,529 MT. Lakatan banana has produced a volume of 926,719 MT from existing production area of 57,032 hectares. 2011 volume of production is 0.55 percent higher than the previous year’s output. Highest production with 223,141 MT attained in SOCCKSARGEN region. Source: Bureau of Agricultural Statistics WORLD PRODUCTION In 2010, world production of bananas totaled 102,114,819 MT with an area of 4,771,944 hectares. Top 3 banana-producing countries in 2010 include India, China, and Philippines. Source: FAOSTAT 2010 FOREIGN TRADE/ EXPORT Philippines’ exported volume in 2011 was 2,046,373.58 MT for fresh bananas worth $470,957.85 million; for chips and crackers 30,141.62 MT valued at $50,575.27 million; and for dried 369.10 MT, valued at $193.87 thousand. For fresh banana, top major export destinations include Japan, China and Korea. For chips and crackers, top export markets include Vietnam, China and USA. While, the 3 countries destinations of dried bananas for export are brought to Vietnam, Japan, and Saudi Arabia. Source: National Statistics Office 2011 SWOT ANALYSIS Lakatan  Strength High demand in the local market  High potential for the export market  Starting to be grown commer-cially in large  areas (>20 ha.) Good intercrop High yield  Can be grown organically Weakness Poor cultural management followed by growers  Susceptibility to viruses, leaf diseases & insect  pest Lack of information on pre- and post-harvest  technologies Inadequate infrastructure Poor and expensive transport system Lack of entrepreneurial skill of farmers Lack of marketing promotions in other countries Lack of quality standards for fresh fruit Prone to typhoon/strong winds CARP implementation  Lack of marketing strategies Opportunity   Increase demand in the local and international  market Preferred in the local market High price  Appreciation of the market of high quality fruits Improved human nutrition  High economic return  Threats Virus diseases & other pests Land use/ conversion High pesticide use  SWOT ANALYSIS  Saba/Cardaba  Strength High demand for fresh and processed product Excellent starch quality  The country is the sole producer in large quantities Can be grown in marginal areas Resistant to major diseases Low input requirement Multi-purpose cultivar (fiber, leaves, male bud, stem) Can be grown organically Weakness Lack of quality standards for both fresh and  processed products Poor cultural management by the farmers Longer growing period Low plant density per unit area Susceptible to “Bugtok,” bract mosaic and other  pests Lack of information on pre and post-harvest  technologies Inadequate infrastructure Inappropriate marketing system Poor and expensive transport Lack of entrepreneurial skill by the farmer Prone to typhoon/strong wind CARP implementation  Lack of marketing strategies Opportunity   Improved human nutrition  Increase economic return High demand in the international market for  processed product High demand in the domestic market as snack food  Threats Susceptible to viruses and other systematic diseases Land use/ conversion